Lemon Mobiles previews “Lemon Twist”
First Indian Handset Company to foray into M -Commerce
Plans to launch an online application store
June 29, 2010, New Delhi: Lemon Mobiles, the value for money mobile brand promoted by Fastrack Communications Pvt. Ltd. previewed “Lemon Twist”, its latest application suite with a myriad of offerings to provide ease and convenience to the Indian consumer. Lemon Twist will be currently available on Lemon iQ 505, an upcoming handset from the Lemon Mobile portfolio and will be later available on all the upcoming models of Lemon Mobiles.
Twist comes loaded with Atom Lite, an m-Commerce solution Atom Technologies which gives its users the freedom of m-Commerce on their handsets. With this tie-up, Lemon Mobiles becomes the first handset company in India to bring m-Commerce facility to its users. Users of iQ 505 can now book their movie tickets, pay mobile and electricity bills, do shopping from TVC, book bus, train & air tickets, recharge their cable TV, from their mobile phones.
Introducing Twist to its consumers, Mr. Gopal Kalra, Director, Fastrack Communications Pvt. Ltd. said, ”Content will be the main driver for mobile phones in the near future and with 3G and BWA on the horizon, content will differentiate the handset offering for its users. We, at Lemon Mobiles, have foreseen this and decided to integrate and offer our customers the latest technology at a very affordable price. Going forward, Lemon Twist will be available on all Lemon mobiles.”
Lemon Twist, currently an offshoot of the Lemon brand is slated to add ‘spice’ and ‘choice’ to the master brand. For Lemon Twist, Lemon Mobiles has tied up with industry leaders for providing rich content on its handsets. Twist bundled with Opera Mini is sure to provide speed up web-browsing experience to its users. Map My India, Nimbuzz, Snaptu, Affle (SMS2.0), and Buzzintown have also come together with Lemon Mobiles to add twist in the use of a mobile by its user.
With other additional features like Lemon Dictionary (English to English and English to Hindi Dictionary) and Lemon iQ (Quiz for competitive exams), and Lemon Astrojee (Personalized predictions), Lemon Mobiles is definitely set to bring a sea change in the usage of handsets by its users, no more being just a calling device.
Mr. Kalra further said, ”We soon plan to launch an online application store along with the applications available on the phone. With these applications on the iQ505 model and gradually in all our products, we are sure the users would definitely be able to experience a wide range of innovative products from the Lemon portfolio. We believe that with our innovative offerings Tomorrow has certainly changed for all our Lemon users.”
In a short span of a year, Lemon Mobiles has successfully launched several models starting from basic handsets to high-end models in the affordable price segment of Rs. 1500 to Rs. 6000 with various enticing features such as MP3 compatibility, top end speaker phones, camera and several others. With around 15 models currently under its brand name, Lemon Mobiles has recently crossed their first self laid milestone of selling 1,50,000 units a month.
Lemon Mobiles soon plans to set -up a manufacturing facility for mobile phones and GPS devices under ‘Fastrackerz’ brand in India. Fastrackerz is a brand for GPS devices from Fast Infrastructure Pvt. Ltd which is a fully owned subsidiary of Fastrack Communications Pvt. Ltd.
About Lemon Mobile
Lemon Mobiles is a brand owned and managed by Fastrack Communications Pvt. Ltd. The comapny was established in 2008 with a focus on quality products for the burgeoning telecom revolution in India. The driving mantra at the company is Total Quality Management in every aspect of the trade - Product, Sales and After Sales Service. Learn more about Lemon Mobiles at http://www.lemonmobiles.com.